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Hi there! I'm so eager to learn what color has been chosen for 2026. What's the scoop?

Prepare yourself, since every year since 1999, Pantone chooses a signature color. This pick aims to capture the spirit of the times—shaping everything from our collective sentiment and what we wear to how we design our living spaces. The previous year's hue was the darker neutral "a creamy brown," following the gentle and peachy "Peach Fuzz."

The latest choice, however, is even more puzzling. It is "a billowy white," labeled as a "billowy, balanced white."

Laurie Pressman, vice-president of the Pantone Color Institute, stated that it is "an essential foundational hue … enabling all colors to be highlighted."

Hmm, Cloud Dancer… wait, white? Could they be trolling us? Does white qualify as a real color?

How does one characterize the color of clouds? A blank page? Although many view white as a color, the entire spectrum is essentially a range of visible light. It appears in a set of colored pencils, so I'd argue the answer is yes.

If Pantone is out of touch is more difficult to ascertain. According to their release, Cloud Dancer combines easily with other colors, avoids sensory overload, declares simplicity, and exudes refined calm.

Feedback online, however, has proven more critical. Several voices have accused Pantone of being completely "tone-deaf." Trend analyst Mandy Lee described it as "disappointing." Others have compared it with coded promotion of problematic concepts seen in other media.

I see, hopefully they're blissfully unaware that this isn't the best moment to be overly emphasizing whiteness... Therefore, how can a regular person not exactly adjacent to a runway apply this news in daily life? I recently coated my kitchen ceiling white, does that count?

That definitely qualifies. So would your earbuds, sink, or linen sheets.

The timing is curious you mention fashion shows, because many collections this year have been vibrantly colorful, featuring eco-friendly materials on the stage.

All-white outfits made appearances, as per usual, in designer collections—from structured tops to tailored gowns. Well-known individuals have also been spotted in monochromatic white outfits at major events.

On the bright side is: you likely already have pieces in this "understated" chosen hue. In the words of Pressman, Cloud Dancer "signifies a greener option for the sustainability-minded," which could mean not having to buy fresh products at all.

SO, a fashion trend for the truly minimalist. A fresh start, in a manner of speaking. A sanctuary of serene simplicity amid the clutter. I'm convinced, I'm on board. Do you intend a whiteout for your closet?

Definitely not. Attempting to get out grass stains from a white shirt? I don't need more laundry disasters in 2026.

I do own a pair of once-white comfort shoes, and such staples are always in vogue.